For me, Iron Fist has always been a very secondary character in the Marvel Universe; seemingly one of those 'street' characters who came about in the '70s - post-Enter The Dragon - and never really had much depth beyond his cool martial arts and his glowing fist.
In two quick issues, Brubaker has developed the character as not only a troubled industrialist whose business is facing hostile take-over by the wicked forces of a HYDRA front-organisation but the latest in a long line of "Iron Fists" who is about to come face-to-face with his ancestors.
Brubaker clearly loves the superhero genre, but rather than taking a cynical, post-modern approach to his comics, he presents the fantastic elements in a very matter-of-fact way, so that the reader immediately accepts this new reality - because it is so close to our own (just look what he's done with Captain America, The Red Skull and the cosmic cube!)
I was slightly alarmed by Iron Fist's immediate suspicions of the Wai-Go industries "because they were Chinese" - but I can excuse him that rather un-PC attitude for the moment as a character flaw or some sixth sense that I'm not aware of; perhaps he already knew they were a front for HYDRA ... we will have to wait and see.
Another great title from The House of Ideas, with solid writing and great art.