Another week further on with the Kickstarter fundraising campaign for a new season of the Monkey Life television show - and they've still got a long way to go and could use all the support you can give them.
Here Jeremy Keeling, Animal Director at Monkey World, (along with Sally's group, one of four chimpanzee groups at the centre) explains how the television show is an essential tool in promoting the global work of the ape rescue organisation.
For the better part of a decade, the work of Monkey World has been chronicled in the docu-soap, Monkey Life, which is seen in 145 countries around the world (that's almost 75 per cent of the globe).
It was eeing the TV show that encouraged Rachel and I to visit in 2009 and, when there, adopt an orang-utan, Kai, who I have sponsored ever since. We've backed this vital Kickstarter and hope you will too.
After eight years and 134 episodes of Monkey Life, Primate Planet Productions Ltd finds itself without the backing of a TV channel and so, while footage has been shot towards another 20 episodes, the production company is looking to raise £197,000 by July 22 to produce six new 25-minute episodes for fans.
These will then be available online or via DVD.
Take a look at the campaign's Kickstarter page to see the range of rewards on offer as incentives to investors, from downloads and DVDs of episodes right up to spending time with the film crew or a personal tour of the centre with Dr Alison Cronin.
In the meantime you can see more of Primate Planet's documentary work from Monkey World either via Vimeo VOD , their YouTube Channel or through Twitter.
Monkey Life has its own, official Facebook page.