Reality is the playground of the unimaginative
Home Of Superheroes, Supernatural, and Star Stuff

Friday, 2 October 2015

HAWK (THE HUNTER) FAILS TO FLY!!!

The Kickstarter to secure the final slice of funding to get the long-awaited Hawk The Slayer sequel off the ground ended this week, having raised a pitiful five per cent of its target.

The Hawk The Hunter campaign started with great gusto, screenings at FrightFest in London and at a convention in the States, a slew of magazine and news website coverage.

Then nothing...

It was as though the campaign organisers were just siting back, expecting the cash to come flooding in. Or they simply didn't understand how Kickstarter works.

The campaign launched on August 30, and ran until October 1, hoping to raise a cool half-a-million dollars, the final 20 per cent of the finances needed to get the film made.

In that time there were only three updates to the campaign, the last being on September 1, where the writer/director of the original Hawk The Slayer, Terry Marcel, said: "Just wanted to let you know we've raised $4.5M on this project, we need the final $500K to make this happen."

Through the duration of the campaign we heard nothing from the director chosen for the new film, nor from Rebellion (the comic publishers and video game company providing the special effects), no sample footage, no tunes from Rick Wakeman, or anything that might spur people to invest ... beyond simple nostalgia for the original cult classic.

In the end the Kickstarter raised just under $27,000.


You just need to look at the Kicktraq data for the campaign (which is more readable actually on the Kicktraq site) to see the enthusiasm was there at the start, but then dropped away dramatically.

Days before the end of the campaign, producer Andrew Grocock posted a message to the Official Hawk The Hunter Facebook page spelling out some of the reasons why the campaign had faltered so spectacularly.

First up, a couple of their pre-release promotional videos on YouTube were removed because of music clearance issues:
"The first two videos were then taken down from YouTube by the representative of the Harry Robertson Estate [citing] Soundtrack Copyright as we’d used a few seconds of original Hawk the Slayer music without permission.
We were also issued with a statement that under no circumstances were we allowed to use the HtS soundtrack music to promote the sequel Hawk the Hunter."
Luckily co-producer Jason Kingsley, head of Rebellion, stepped in and helped create an alternative launch video.

Then, despite some success with getting Terry in front of reporters to talk about the campaign, Andrew said:
"Many newspaper, magazine, RPG and games-based media outlets refused to help promote or mention our campaign as Kickstarters are not wholly recognised as being 'FOR REAL'. Games Workshop Weekly newsletter being one opportunity that was a ‘NO’ and disappointed me the most."
In the end, the Hawk The Hunter campaign received pledges from only 375 backers (which, of course, now won't be collected). If it was just members of the Official Facebook Group who were backing it that's still less than 60 per cent of the group's 639 membership.

If self-professed fans of the franchise weren't even willing to chip in $10, what chance did Terry and Andrew have of raising $500,000 from others  who weren't so invested in the world of Hawk The Slayer?

Let's consider for a moment Iron Sky (the 2012 fan-funded Nazis-on-the-Moon 'comedy'). That was a pretty awful film that makes Hawk The Slayer look Oscar-worthy in comparison, yet its sequel, The Coming Race, raised $614,599 from 8,807 backers on IndieGoGo at the start of the year.

The current Mythica film Kickstarter (the third fantasy flick, from indie film company Arrowstorm, in a five-part saga) has gotten over 1,000 pledges already, while the second part got 1,382 and the first 1,527.

Both the Iron Sky crew and Arrowstorm get crowdsourcing, understand the need to keep their backers enthused so they continue to spread the message, regularly update their sites while their campaigns are running, drip feed new tidbits about the production or new investment incentives etc

Earlier in the week, when it was clear the Hawk The Hunter fundraiser wouldn't reach its goal, Terry posted an upbeat message on the film's website:
"As you may be aware, the Kickstarter campaign was unsuccessful so we are re-evaluating the project. I hope to have news before the end of the year."
However, this needs to be taken in tandem with Andrew's earlier message, which said:
"You all know the resulting failure of the Kickstarter, the numbers of which cannot justify holding onto our studio, post [production], CGI and equity pledged investment..."
So, it looks as though, if Hawk The Hunter is ever to move ahead, it's not going to be simply a question of making the movie with the $4.5 million they had raised, as they may not even have all of that now.

It's very easy to sit back here, behind my keyboard, and armchair quarterback what went wrong, but given that, in some shape or form, Hawk The Hunter has been 'in the works' for more than 30 years, you have to question some of the decisions made as the film raced towards its final hurdle.

Besides the music clearance issue discussed above, I found a number of the high value rewards on offer for the campaign rather strange, for instance:
  • $250 for a 15-second bespoke voice message (even though there was no indication who the actors would be in the film).
or
  • $3,000 to be an extra for a day in a tavern scene (I don't know how much extras get paid these days, but to pay three grand to appear in the background of a scene seems a mite excessive. It didn't even state where the filming would be taking place, so you could have coughed up the money then found it was being filmed somewhere you couldn't get to)
And the thing was, about the bulk of these high-end incentives, as written, you didn't even get a digital download, let along a DVD, of the movie when it was completed... or any other of the lower price incentives!

One person chipped in for a Mind Sword prop replica, a couple went for framed art, and three were hoping for a pair of premiere tickets, but most of the high-priced items didn't attract any interest.

I guess, because there was the big launch at FrightFest, Terry and his team felt committed to run the campaign to completion, but given the lack of anything from its orgainsers after the first few days, sadly, I'm not surprised that few others were interested in pitching in.

I'm still holding out hope that Hawk will live again, but if this campaign couldn't even muster the full support of its own fans, maybe the wider world just isn't that bothered about seeing Hawk do battle with Voltan again.

Perhaps, the Hawk The Slayer video game will still come out from Rebellion, perhaps they'll still publish the comic that was mentioned in passing during the initial promotion, or perhaps we'll have to make do with our shiny new Blu-Rays of Hawk The Slayer...

6 comments:

  1. Through the whole article I was nodding my head and thinking "good point," and "I agree." It's very sad, but it really seems like no one involved understood Kickstarter is absolutely not fire and forget.

    ReplyDelete
    Replies
    1. There seemed to be a lack of realisation that a Kickstarter campaign needs to be a proactive, rather than reactive, exercise.

      There was never a sense of any urgency or grasp of the fact that social media - which Kickstarter is a part of - moves at a very fast rate and if you don't keep chumming the waters, the sharks ain't gonna bite ;)

      Delete
  2. I didn't even know it was taking place or I would have chipped in.

    ReplyDelete
    Replies
    1. Sadly you would have had to contribute a small fortune to have made any difference!

      Delete
  3. I offered to interview them on my blog and help spread the word. I heard crickets back. The social media campaign for the Kickstarter was pitiful.

    ReplyDelete
    Replies
    1. Pitiful? It was non-existent. Such a pity. I fear the project's dead in the water now, especially as Rebellion has moved on to its Judge Dredd TV series.

      Delete

Related Posts Plugin for WordPress, Blogger...

Tags

10th Doctor (188) 11th Doctor (210) 12 monkeys (3) 12th Doctor (70) 1st Doctor (74) 2000AD (56) 2nd Doctor (58) 3rd Doctor (63) 4e (43) 4th Doctor (97) 50th birthday (8) 5e (14) 5th Doctor (58) 6th Doctor (51) 7th Doctor (62) 7th Voyage (5) 7TV (21) 8th Doctor (39) 9th Doctor (48) A41 (15) Aaron Allston (10) abney park (18) academy of heroes (10) Acrobatic Flea (42) action figure archive (10) action figures (127) Adam Buxton (9) Adam West (19) addams family (19) adventure time (12) agent 47 (4) Agent Carter (64) AHS (11) airship 27 (1) alcatraz (4) alec (47) alice (94) all out war (1) almost human (5) alphas (18) amazon streaming (25) American Gods (3) Amy Dallen (22) Ancient Aliens (26) anime (54) anniversary hop (35) ant (1) ant-man (44) Anya Taylor-Joy (4) Apama (4) aquaman (36) arduin (42) arrival (1) arrow (150) arrowstorm (37) artist appreciation (62) assassin's creed (1) AT-43 (21) atlantis (22) atticus institute (1) audio (226) auton (9) Avengers (254) Aviator (12) Axanar (8) Babylon 5 (21) babymetal (16) baking (8) band maid (4) banshee (14) Barack Obama (16) barney (39) bates motel (13) batgirl (11) bathroom watch (8) batman (421) Battlefield Evolution (8) Battlestar Galactica (82) Beacon Point (4) bedlam (7) beowulf (6) bettany (10) big hero 6 (4) biggles (1) Bill Willingham (11) birthday (53) black guardian (3) black hood (3) black lightning (2) black panther (19) black sails (33) blackest night (28) Blackmoor (16) blade runner (23) Blair Witch (22) Blake's 7 (21) blood drive (2) Bloodshot (5) BMG (9) boardgame (66) BoL (5) book (823) book of the month (61) borgias (7) boston legal (5) bottom of the pile (24) bournemouth (27) brave (8) breaking bad (8) brothers barbarian (1) BtM (25) BTTF (5) BtW (13) Buck Rogers (17) buffy (208) buffy campaign notes (4) Bukowski (9) C and C (75) c and t (90) Caitz Lotz (2) Call Of Cthulhu (110) calvin and hobbes (11) Caper (10) Captain America (277) captain britain (20) captain marvel (5) cara (2) carcosa (9) card game (20) carnacki (1) Carnivàle (1) Caroline Munro (12) castle (13) cataracts (5) cathryn (4) cats (5) charity (2) Charlie's Angels (9) charmed (28) chin scratcher (27) China (86) chitty (1) Chris Hadfield (9) christmas (277) christmas village (2) Cidri (129) clangers (1) clare (218) Class (1) cloak and dagger (2) clone wars (48) clovenstone (16) cloverfield (9) clown (20) cody deal (3) CoE (12) Coggershall (15) colin (3) colliders (3) colour out of space (9) comics (1944) community table (13) competition (48) computer (78) Conan (124) constantine (48) cool website (3384) copper (4) Cortex (10) cosplay (432) cosplay goddess (8) creepypasta (7) Crime Nation (1) crimson peak (6) crossbones (1) Cyberman (55) D and D (720) da vinci (23) dad's army (3) dalek (156) damage control (1) damien (4) Dan Abnett (10) dan dare (5) daredevil (105) dark matter (2) dark tower (7) Darkseid (16) darna (1) David Bowie (18) DC Fancast (4) DCC (3) de strange (1) deadlands (13) deadpool (22) Deathstalker (17) Deathstalker Week (6) decorating (83) defenders (19) defiance (20) dejah thoris (8) demons (12) desolation (2) devo (2) Dexter (19) Dick Garrison (7) Dickensian (15) dilbert (3) dining room watch (5) dinosaur (69) disney (138) doc savage (26) doctor steel (1) Doctor Who Skirmish (3) dollhouse (17) dolls house (29) dominion (3) doom patrol (11) Dorian Gray (14) Dr Horrible (19) Dr Strange (74) Dr Who (1108) DR WHO RPG (143) draconians (8) Dracula (53) dragon age (6) dragon warriors (2) dragonlance (14) Dresden Files (58) dune (2) dungeon bastard (67) dvd (1151) dvd of the week (377) e-space (4) EAP (5) eBay (139) Egypt (35) Elementals (6) elm street (37) Elric (37) Elvis (8) enormous (2) episode VII (54) episode VIII (4) equipment (2) ercia (3) erica (40) eureka (7) eurovision (13) Evil Dead (37) EWDG (2) exorcist (26) Facebook (303) faction paradox (13) faith (6) FAL (1) falling skies (1) Fantastic Four (184) Fantazia (6) farscape (5) FCBD (28) FDTD (11) felicia day (21) FEMM (9) FFL (1) fiction (4) film (3315) film night (33) Firefly (73) firestorm (32) flash (275) Flash Gordon (39) flashback (799) fleamarket friday (561) fleapit (75) Flintloque (6) fmj (10) FoG (14) Formula De (24) foxy friday (5) France (32) Frankenstein (31) fringe (46) fu manchu (1) funky dice (15) funny (1155) GAFDOZ (37) GAH (1) gal gadot (18) galavant (1) game of thrones (304) gamesroom (124) garden watch (33) geek god (5) geek pin-up (135) Gen Con (46) generator (10) GFT (16) ghost (184) ghost in the shell (8) Ghost Rider (8) ghostbusters (61) Gillian Hills (3) glee (36) godzilla (16) googleplus (48) Gor (8) Gotham (57) Grant Morrison (45) green hornet (4) Green Inferno (17) green lantern (142) greywulf (9) grimm (19) grindhouse (10) growler (1) Guardians (151) Guardians RPG (9) gublin (16) guest post (11) gunther (2) hack slash (23) Hackmaster (31) halloween (155) hammer glamour week (8) hangman (1) Hannah Spearritt (7) hannibal (39) Harley Quinn (41) Harry Potter (53) harryhausen (42) Hattie Watson (6) Haunted Mansion (2) Hawk The Slayer (67) Hawkeye (46) Hawkgirl (15) hawkman (21) health (213) helix (8) hellboy (1) Hercules (27) hero kids (16) HeroClix (20) Heroes (62) HeroPress (668) Hertsmonceux Castle (8) Hever (9) HEX (108) HEX campaign notes (6) hey kids (4) HHGTTG (37) HIMYM (20) HMP (3) hobomancer (1) holiday (30) Hollyoaks (15) hollywood me (3) hook (3) hornets' nest (5) horror (1231) houdini & doyle (1) houserules (54) HOW (174) HOW spell (6) HOW treasure (4) howard the duck (12) hrumph (2) hulk (107) hunger games (12) Hunter S Thompson (6) ice warriors (12) ICONS (75) ID4 (15) IHMN (2) illuminati (3) ilyat (2) Immortal Iron Fist (32) immortals (1) indiana jones (67) ingrid pitt week (7) inhumans (48) interview (41) into the odd (5) IRBKM (74) iron man (202) Ironclad (7) irrepressible (1) iTunes (39) izombie (7) Jack Herman (57) james bond (77) James Purefoy (8) Jane Seymour (5) Japan (155) Jason Statham (4) Jason Voorhees (23) jason xmas (11) Jeff Dee (73) jekyll and hyde (12) jeni (10) jericho (1) Jessica Alba (4) jessica jones (45) JLC (25) jody mills (8) joe gilgun (5) John Carrigan (5) john carter (53) john carter RPG (5) John Wick (3) Josh Trank (10) Josie and The Pussycats (4) Joss Whedon (67) JSA (8) Judge Dredd (56) Judges Guild (9) judoon (21) jungle book (2) Jupiter Ascending (6) jupiter's moon (1) justice league (112) K9 (73) Kai (8) Karen Gillan (47) keira knightley (22) kevin (109) Kevin Bacon (15) key to time (7) KFC (3) Kickstarter (352) killjoys (2) king kong (12) kitchen watch (17) Klingon (15) Knight City (109) Knightmare (7) knights of badassdom (6) kom (11) KOTDT (56) Krampus (6) Kree (12) krod mandoon (6) krypton (1) labyrinth lord (49) Lady GaGa (7) larp (33) Lauren Cohan (4) Legends of Tomorrow (34) legion (2) LEGO (21) leverage (17) Life on Mars (13) light city (5) limitless (6) LoA (36) lodoss (8) Lois Lane (30) Lost (102) LotFP (29) LOTR (165) LoTS (23) lou (5) lounge watch (11) love and rockets (2) Lovecraft (289) LSH (51) lucy (5) luke cage (53) Lulu (41) mack bolan (6) mad max (22) Maelstrom (3) magazine (240) Maleficent (13) man in the high castle (1) mapamonday (101) Mars (109) Mars Attacks (15) Mars McCoy (1) marvel rpg (5) mary poppins (1) Matrix (25) matt (19) max neptune (12) megan fox (24) melin (1) meredith (93) merlin (193) Merlins Miscellany (15) MG (3) midale (12) mike the knight (1) Military Odyssey (8) mindprobe (9) miracleman (3) Misfits (26) miss peregrine (2) misty (1) mob city (1) Moby Dick (6) MoC (11) model train (28) model village (1) mojo (2) monkey (122) monster (574) monster mash (40) monty python (41) moorcock (37) morgan (1) Most Wanted (2) mr robot (3) ms marvel (5) MSP (13) MtG (2) mummy (31) muppets (43) murdoch (8) murmurs (1) music (514) musical monday (236) musketeers (4) mutant future (6) Mutants and Masterminds (40) MV (7) My Chemical Romance (7) my first (8) my life and roleplaying (34) Mythica (38) narnia (11) nashville (11) natalie dormer (11) natalie portman (18) Necronomicon (21) nemo (5) nerf (1) netflix (144) new spell (12) nick g (22) nick l (240) Night Blogger (7) nightwing (9) Ninjak (5) NOF (7) nosferatu (3) NPH (10) Oculus (6) odd thomas (2) officer downe (1) Olivia Cooke (10) Olympics (21) olympus (3) Once Upon A Time (20) one ring rpg (10) opinion poll (46) orange is the new black (9) Orin Rakatha (4) orphans (1) orville (1) ouija (9) outcast (2) outcasts (16) OVC (18) oz (22) ozombie (7) pacific rim (21) paranoia rpg (1) parks and recreation (14) Pathfinder (23) Patreon (18) paul (107) pembury (17) Pendragon RPG (10) penny dreadful (28) peri (21) period slang (5) pete (268) Philip Reeve (108) philosophy (42) pick of the pods (27) picture parade (68) pirates (108) Playboy (30) PMF (4) podcast (178) poldark (5) polly (5) Poltergeist (7) PotA (65) power rangers (2) powerless (4) preacher (10) Pride and Prejudice (23) Primeval (45) primeval RPG (19) Prince Valiant (14) Prisoner (4) prometheus (9) Pulp (218) Punisher (53) pushing daisies (2) PVF (10) QB (9) quantum and woody (1) quatermass (22) Quentin Tarantino (27) rachel (720) railhead (7) reading list (15) real life (2231) rebels (45) Red Dwarf (10) red sonja (18) rendel (5) Resident Evil (9) retro comic (98) Richard Sharpe (10) riddick (4) riese (4) rip hunter (12) Ripper Street (11) riverdale (113) roan (1) Robin Hood (27) robocop (13) robotech (3) rochester (4) rocket age (11) rocket raccoon (62) roger corman (14) rogue one (11) roleplaying review (38) rom (4) round-up (57) RPG (2411) runaways (1) Runequest (11) Russia (75) s and s (1) s w (77) sabrina (21) salem (1) Salute To The 40s (7) sara jean underwood (5) saturday morning matinee (375) savage worlds (100) SB (6) scooby-doo (23) scorpion king (5) Season 10 (5) Season 16 (6) Season 18 (6) Season 19 (6) Season 22 (5) Season 26 (4) serial thrillers (26) sevenoaks (13) seventh son (2) shadowrun (4) shakespeare (43) Shannara (3) shark (42) sharknado (32) shazam (31) Shedward (14) sheep (5) sherlock (41) shield (212) Shyamalan (8) sick (12) sick week (9) sidcup (1) silurians (14) simon (98) sinbad (54) sinbad week (7) SixoftheBest (61) SJA (106) slaine (20) sleepy hollow (10) sls (11) smallville (77) smurf (6) snake plissken (2) snoopy (11) snow (42) snow white (16) sns (2) soap box (58) sontaran (28) space 1889 (108) space 1889 library (3) space 1999 (3) spam tasting (5) spartacus (82) Spawn (2) spellfury (33) spelljammer (5) Spider-Man (250) sponsored post (2) sport (75) Squadron UK (3) st trinians (2) stacks (1) stacktastic (6) staghind (5) staircase watch (1) Stan Lee (78) Star Trek (325) star wars (703) Stargate (52) statistics (84) steampunk (117) steve (132) Steve Costigan (1) STO (1) STP (3) stranger things (11) stroke survivor (27) strontium dog (2) sucker punch (7) suicide squad (45) Sunday Funny (367) sunflower (5) Supergirl (123) Supergirl Sunday (28) superhero 2044 (3) superman (432) Supernatural (362) superteam (159) survivors (15) swing (11) t and t (11) t-shirts (29) tales from the loop (1) tales from the vault (3) tales of the gold monkey (9) tarzan (25) TBBT (60) Teen Titans (54) tekralh (201) tekralh reborn (17) tekumel (28) Terminator (40) terra nova (3) TFT (42) Thanos (12) the 100 (4) The 4400 (14) The Asylum (60) The Atom (33) the cape (8) the following (32) the gifted (3) The Guild (11) the hobbit (75) the hoff (7) the librarians (8) The Lurking Fear (3) The Mist (6) the quest (3) the river (2) The Shadow (7) this defiant earth (1) this is england (3) Thomas Jane (5) Thor (197) thrilling locations (11) throwback thursday (66) Thunderbirds (7) thundercats (2) Tick (3) Tim Peake (2) timeless (1) tintin (12) TMNT (14) tomorrow people (4) tomorrowland (2) Tonbridge (134) Toni Darling (4) top of the pile (182) Top Secret RPG (71) top shelf (11) Torchwood (137) torn from the headlines (177) trailer (2234) transformers (13) Traveller (40) treasure trove (38) Trial Of A Time Lord (5) trigan empire (1) trope tuesday (1) True Blood (42) True Detective (11) tuesday knights (416) tumblr (57) Tunbridge Wells (144) tv (2887) Twin Peaks (34) ubiquity (72) unisystem (41) Urban Exploring (8) urban knights (3) V (25) V and V (319) Valerian (9) valhalla (2) valiant (19) Valorie Curry (4) vampire (250) vampirella (19) van allen plexico (5) vandal savage (8) vault (1) venture bros (4) Venus (31) video (24) vikings (27) vixen (12) voltron (3) wales (5) warcraft (35) warehouse 13 (48) wargame (396) Watchmen (84) wayward pines (3) wedding (69) week in geek (111) week in TV (47) Weekly World News (21) weird wednesday (24) wentworth (6) werewolf (87) western (180) westworld (7) WGA (12) white canary (16) wii (6) wil wheaton (39) wild cards (10) wild dog (4) Wildthyme (14) william shatner (15) Winnie The Pooh (7) WoH (6) Wolverine (75) wonder girl (13) wonder woman (508) wonderland (33) World of Darkness (6) WRC (18) wuxia (45) www (348) wynonna earp (1) X-Files (52) x-men (168) x-o manowar (5) xena (39) yggdrasill (3) ZD (9) zelda (4) zenescope (19) zombie (425) zorcerer of zo (4) zorro (1) zot (1) zygon (17)