As with Netflix's Daredevil, the makers of Jessica Jones are taking full advantage of the 13-hour movie format to unravel their plot slowly and deliberately.
But that's not to say the episodes, so far, have felt drawn-out or padded.
AKA It's Called Whiskey was a fine blend of character material (the conversations between Luke and Jessica about other gifted people, with a sly reference to the Hulk and The Avengers, was a nice bit of world-building) and action.
Among the many key moments in this episode we had Jessica confronting her involvement in the death of Luke's wife and her reaction to that; Trish going on the radio and goading Kilgrave - which resulted in him sending a mind-controlled slave to try and kill her; and Jessica finding Kilgrave's pied-à-terre and then fighting her way through an apartment full of his 'zombie minions' without doing them serious harm.
As well as our first good look at Jessica's nemesis, her search of the apartment he had commandeered gave us a terrifying insight into the depth of Kilgrave's obsession with the show's anti-hero... although we still don't know the why of it all.
The slow-burn storytelling is immersing us in the grit and grime of the Marvel Universe's Hell's Kitchen while at the same time delivering rich, methodical, and complex character development.
It'll be interesting to see how Jessica wins round Luke in the end, given her role in his wife's death, albeit under the control of Kilgrave, but at the moment her guilt is forcing her to put as much distance between them as she can.
It has to be said the 'bed breaking' was a bit cheesy (there was furniture damage in The Tall Man's infamous sex scene and numerous sit-coms that have used a similar shtick).
Given that this was the first televised, mainstream, sex scene between two "superheroes" (one with incredible strength and the other unbreakable skin), you kind of think that the writer and director would have gone all out to get this point across.