|Wonder Woman is already gone from my monthly pull-list, could Superman follow?|
Last month I was bemoaning DC Comics' continuing determination to publish key titles twice a month, thus totally undermining the value of their 'reduced' ($2.99) cover price.
And, so, guess what they've gone and done now?
Only gorram raised prices on all their main DC Universe titles to $3.99 - including the twice-monthly books.
This means fans are facing costs of almost $8 a month - per title - to follow the flagship heroes (such as Superman, Batman, The Flash, and Wonder Woman).
And remember that Superman and Batman both have two titles a month anyway... so that's the better part of $16 a month, for example, just to read Batman (and Detective Comics), before you factor in mini-series etc
Unless this is part of a strategy to return the twice-monthly titles to once-a-month titles (and, if so, why not announce that at the same time?), I can only see this hurting DC's bottom line as fan's are not happy by this price hike.
|Looking more like a threat than a promise!|
Unfortunately (for DC), it'll make it that much easier to drop titles from our pull-lists (and the Superman titles are looking shaky with the impending arrival of Brian Michael Bendis).
This would mean if I dropped Superman, for example, instead of getting my $2.99 twice a month, DC would be losing $3.99 a month (twice that if I axed Action Comics at the same time ... and the two titles tend to go hand-in-hand).
Although I love the character of Superman, nothing I've seen in the braggadocio and self-aggrandising Bendis interviews inspires me to think "this is a comic I can't live without". Now I know that's all old school, Stan Lee-style, comic book marketing, but in the creativity stakes Bendis is no Stan Lee.
|Remember this from a couple of years ago?|
The whole "keeping comics affordable for you" shtick was part of the promotion for DC's Rebirth era, and now that's coming to end it appears the "affordable comics" are as well.
The price hike isn't affecting the recently launched "New Age Of DC Heroes" titles, which are remaining at $2.99 for the moment.
But, I'll be honest, that barely registers with me. The only one of these new titles I'm reading is The Terrifics and that's totally failing to engage me as I'd hoped and could be dropped from my pull-list at any moment.
Most of these 'New Age' titles seemed derivative and uninspiring, but as I haven't read them I can't really comment.
The days of being able to afford to 'experiment' with new, untested, characters and titles are long behind me.
There could be some hidden gems in this line, but, for the moment, I can't afford to find out.
A continuing tightening of the finances means I have to be extra careful and very selective over which comics I'm going to invest time and money in.
I can't imagine - unless the fan backlash reaches tsunami-levels - that DC will change their minds on this price rise, because wheels are clearly already in motion.
The only way I can see them salvaging some dignity from this though is reducing the double-dipping titles back to a more traditional once-a-month publication schedule.