This is a really savvy dissection of the problems inherent in the comic book industry.
Drake has some erudite observations to make, some echoing my recent "wag the dog" piece, and while I don't agree with every single point (I'm someone who dislikes constant mini-series, soft relaunches, new 'issue ones' every year etc - pefering the on-going, soap opera of a single narrative), he's coming from a place of love and constructive criticism.
This isn't a rant about comic books, but a well-thought out series of suggestions about how Drake sees the industry could make things better for itself (couldn't agree more with his points on how comic book publishers promote their products to new audiences or, more often than not, don't!).
I've also included below Drake's short guide to "starting to read Marvel or DC" titles. I realise we're probably preaching to the choir here, but it might be worth filing this away if ever any of your friends express an interest in getting into superhero comics and you're not entirely sure where to suggest they start.