If you got the impression that this year's San Diego Comic-Con has been dominated by small screen, TV, announcements, Marvel decided this would be a good time to unveil its Phase IV cinema slate.
While (new) X-Men and my beloved Fantastic Four still remain over the horizon (although they are coming, according to Kevin Feige... and he knows!), there are some great movies coming in our near future.
I'm particularly psyched for Shang-Chi And The Legend Of The Ten Rings (featuring the first appearance of the real Mandarin) and Dr Strange In The Multiverse Of Madness (described as the first MCU horror film).
Thor: Love and Thunder will see Natalie Portman's Jane Foster take on the mantle of the thunder god, while Eternals is said to go "full Jack Kirby", which is exciting.
Let's hope no one blows up the world before we get to see these.
Then, looking ahead to Phase V of the Marvel Cinematic Universe masterplan, Kevin Feige unveiled Oscar-winner Mahershala Ali as the vampire-hunter Blade!
And not to be left out of the TV arena, Marvel also announced its Disney+ shows (which include Westworld's Jeffrey Wright as the voice of The Watcher in the animated What If...?
It was the Marvel shows that persuaded me to sign up for Netflix in the first place and now, even though they're gone, I can't imagine a TV landscape without that streaming service.
Now, looking at this, and the calibre of the performers involved (ie. the actors from the big screen MCU playing their same characters on television), I think it's waaaaaaaay more likely that I'll be subscribing to Disney+ instead of the BBC's limp BritBox offering.