|While his friend tried to explain the "brilliance" of Avatar|
Once again Our Valued Customers has nailed a key issue of geekdom in a brilliantly well-observed single panel.
If you're not following Our Valued Customers already - why not? The funny can be found on Tumblr and on its own website.
And don't forget the first published collection of these cartoons, Our Valued Customers - Conversations From The Comic Book Store, is due out in July.