By now anyone who cares will probably already know about the death of Ms Marvel in last week's issue 26 of The Amazing Spider-Man.
A long-time supporting character in the title, she gave her life to defeat the latest Big Bad in Peter Parker's life.
And even if you knew it was coming it was still handled incredibly well by writer Zeb Wells and penciler John Romita Jnr, pacing the tragedy for maximum emotional impact.
And there's a special issue mourning - and celebrating - Ms Marvel's life coming soon, from an all-star team of writers and artists.
A long-time supporting character in the title, she gave her life to defeat the latest Big Bad in Peter Parker's life.
And even if you knew it was coming it was still handled incredibly well by writer Zeb Wells and penciler John Romita Jnr, pacing the tragedy for maximum emotional impact.
And there's a special issue mourning - and celebrating - Ms Marvel's life coming soon, from an all-star team of writers and artists.
But...
As I have said many times before on HeroPress, the problem is that death in comics doesn't mean much these days - even putting aside the auto-resurrection of The X-Men and the Hulk, currently baked into their ever-evolving powers - because Marvel's comic book characters are now cogs in a massive money-making machine.
Just as Doctor Strange was killed off the other year, to create a promotional buzz before his last movie, and then returned this year, so I fully expect Ms Marvel's "death" not to stick either.
Marvel wants us to take this matter seriously, but they're the ones who perpetuate this revolving door of dead characters returning to life, so, while we are momentarily moved by a well-written story, the prospect of this state of affairs enduring is highly unlikely.
For one thing, Ms Marvel's making her big screen debut in The Marvels this November (played by Iman Vellani), and, who knows, we might even get a second season of her delightful - if a bit erratic - Disney Plus show.
As I have said many times before on HeroPress, the problem is that death in comics doesn't mean much these days - even putting aside the auto-resurrection of The X-Men and the Hulk, currently baked into their ever-evolving powers - because Marvel's comic book characters are now cogs in a massive money-making machine.
Just as Doctor Strange was killed off the other year, to create a promotional buzz before his last movie, and then returned this year, so I fully expect Ms Marvel's "death" not to stick either.
Marvel wants us to take this matter seriously, but they're the ones who perpetuate this revolving door of dead characters returning to life, so, while we are momentarily moved by a well-written story, the prospect of this state of affairs enduring is highly unlikely.
For one thing, Ms Marvel's making her big screen debut in The Marvels this November (played by Iman Vellani), and, who knows, we might even get a second season of her delightful - if a bit erratic - Disney Plus show.
Created during the Ike Perlmutter era, when he was raging over the film rights to The X-Men and overseeing the promotion of The Inhumans in their place, in an effort to keep the word "mutant" out of the MCU's lexicon of geekery (and we all know how well that went).
Thus Kamala Khan aka Ms Marvel's powers blossomed when she was immersed in a cloud of terrigen mist.
My theory is that she will be taken to the mutant island of Krakoa - the central focus of most X-Men activity in the comics these days - and reborn as a pure mutant... and with her powers now more closely resembling those seen in the Ms. Marvel Disney Plus show.
Thus Kamala Khan aka Ms Marvel's powers blossomed when she was immersed in a cloud of terrigen mist.
My theory is that she will be taken to the mutant island of Krakoa - the central focus of most X-Men activity in the comics these days - and reborn as a pure mutant... and with her powers now more closely resembling those seen in the Ms. Marvel Disney Plus show.

Rather than actual embiggening - stretching like Reed Richards of the Fantastic Four (another IP coming to live action in the near future) - Kamala's powers will be energy-based now.
I do think her loss from the main Marvel comic book continuity, even for a short while, is a shame, especially for those who viewed her an inspiration, icon, and role model, but you know she'll be back... eventually.
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